Social Media Marketing – Goals And Effectiveness

Social Media Marketing (SMM) is a form of internet marketing, which seeks to achieve branding and marketing communication goals through the participation in various social media networks like You Tube, My Space, and Face book, social web application like dig, delicious, reddit, Wiki. The goal of each SMM program varies from business to business, but mainly involves building of brand awareness, increasing visibility and through this, sells a product or service.

Social Media Marketing is becoming an essential marketing tool for connecting with customers and optimizing online presence. Social Media describes the tools and platforms, people use to publish, converse and share content online. Video, pod cast, blogs, discussion boards and social networking sites are all tools, online businessmen can use to build relationship with their customers and keep them on websites longer. Social media provides more opportunities for organizations to present optimized content that can be indexed by search engines and ultimately improves site rating.

To implement some of the social media elements, it is first important to evaluate your customers to create an effective strategy. If your consumers are professionals who commute, then pod cast can be downloaded and can be very effective.

Posting video content on YouTube is a unique opportunity to improve your position in Google´┐Żs universal search results. WithYouTube, customers can visit the site, view your video and easily post to their own blogs, social networking profiles or websites. YouTube is a great way to reach a broader viewer and generate buzz around new products, especially if your product has a visual appeal.
Building healthy relationship with the customer, that last is an on-going process for a businessperson. Social media takes this a step further by making that relationship personal through blogs. It tells about you, not only about your product or service.
A blog, which includes video, pictures and text, can build interest and loyalty among customers and a new way to search engine optimization. Create a page dedicated to community with website visitors and this will be interactive.

Social media encourages social visits to your site. Keep adding content to encourage customers to return regularly. With the advent of social media, consumers have become contributors, contributing to brand messaging. SMM is related to other online tactics such as SEO, SMO. It has a more active planned role in directing, influencing and suggesting the community members.

Social Media Marketing Part Two

Since 2006 I’ve been teaching students and clients how to fit in socially on the web. How to market without marketing. How to gain attention that would formerly cost tens of thousands of dollars in paid advertising without lifting a penny.

I’ve been telling people that they must first become a true member of social sites with their ideal customers as fellow members before they storm the gates with their direct, pushy sales letters.

There is a way to make social marketing pay off big and the key to it all is fitting in. Just like you did in high school when you wanted to be in a “group” whether it was the rat-toting DND nerds or the cheerleading squad.

A cheerleader wouldn’t be welcome in the DND group if she waltzed in with her pom poms and uniform. But a cheerleader could dress down and buy a rat and some funky dice and get in without a second look.

Then, if she wanted to change attitudes within the DND group about the snarky, stuck up cheerleading squad (her product) she would be listened to and taken more seriously as part of the group than as “one of them.”

The key is to not be seen as “one of those” marketers. You are, first and foremost, a person with interests, hobbies, a personal history, and hopefully something more to say than “my weight loss pills will have you looking like Hillary Duff in just 6 weeks!”

There’s much more to social marketing than just fitting in, but that’s the core value a professional social marketer adheres to above all else.

We don’t sell weight loss pills.

We do stories on people who are fit, attractive, happy and healthy. We circulate among the unfit and unhealthy and give them positive stories of success over disease. They then very naturally ask us how this person or that person accomplished such great things and we point them in the right direction.

And since we have a relationship with them, we don’t point them to weight loss pills and other snake oil that doesn’t work. We point them to things we’d recommend to people who can come back and find us and flame us if we steer them wrong. Social marketing means being genuine in every part of your business because you can be called on your bullshit and completely ruined by the masses if you’re caught screwing people over.

That’s why many marketers are up in arms over social marketing. They see that the entire process they are using to make money online is seen as evil to the people and they have no idea how to turn it around and make an honest, and far more lucrative, living on today’s web by being genuine and selling things that actually help people.

Take it from someone who has done it all over the last decade. Social marketing, once you catch the bug and learn to do it right, is the most freeing feeling a marketer can have on the web. It is very Zen-like. Especially for marketers who’ve had to do marketing the old fashioned way with traditional SEO and in-your-face direct sales.

There’s absolutely nothing like it out there. Its measurable (if you know what to measure), highly effective, and exacts far less pressure on both the marketer and the consumer. And what it creates is bigger profits, more interest, and the kind of attention, branding, and respect you simply cannot get with any other form of marketing.

Seven Ways To Increase Your Social Media Marketing Traffic Starting Yesterday

Internet. Business. Profit. To fully integrate all of these words into a successful sentence you will need another word. Traffic. Every article you will find about using social media marketing to promote your product or company successfully will always include the importance of traffic generation.

In simple terms, this means getting lots of people to your door. Lots and lots of people, yesterday, today and tomorrow. The old saying Build It And They Will Come is not quite enough so throw out any pre conceived ideas, roll up your social media marketing sleeves and make a start today.

Traffic is king. But not just any old traffic. Targetted, specific traffic and here s a few ideas to get you on track to finding some of it.

So, if we didn t before , we all know now that in the core of it all, traffic is the most essential component to a successful internet business model.

And if you re looking for an internet presence (and if you re not you should be) it s no use investing in a new state of the art website if nobody is going to see it. Aside from ensuring that you have a great story to tell, a strong brand and you have your internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.

If you already have a site and you re not getting the traffic you want, then its time to reconsider your online marketing strategy and social media marketing could be just the place to start.

To help you out in generating more traffic for your site, here are seven surefire ways to increase your traffic starting yesterday.

1) Facebook MySpace Zenzuu

Use facebook and other social media sites to build a community. Invite your friends, supporters and colleagues along to build relationships, interract and exchange stories about your work and your ideas for the future. Facebook has an unwritten etiquette so get to know where to go and where not to when tip toeing through the tulips but once you start to understand the power of social media you ll be able to send targetted traffic to your site every day of the week by the bucket full.

2) Exchange or Build Links with Other Sites

A great way to raise your profile online is by building links with other similar sites. This is far easier for an individual entrepreneur to do than a big business as you will not be seen as a competitor and so few will have a problem linking to your site if you add a valuable comment to a blog post or subscribe to the blog. Another way is to simply send and email to the site administrator asking to exchange links or make contact directly and build a relationship.

3) Use Youtube s Viral Marketing System

Viral marketing allows you to spread the word about your business or opportunity without any costs or very low costs. Set up a simple Youtube account and keep active, add videos telling your story, showing your work and make them entertaining. If you re struggling to entertain there are some great resources available to help you give your Youtube videos a professional edge. Youtube has been one of the fastest areas of social media marketing growth in the last coulpe of years so jump in with both feet and get ahead of the competition.

4) Research Keywords or Keyword Phrases for Your Niche

Search engines look for certain keywords to indicate what your site is all about. People looking for information about your product or business will search Google or Yahoo using specific phrases or words and these are labelled as keywords. Your content needs to reflect the right keywords, while retaining a natural feel.

5) Write Articles That Can Lead Traffic To Your Site

Submit articles to ezines and online article directories to promote and highlight your work or service and offer search engines a picture of the site by linking to it at the end of the article. Attach your sites description and services at the end of the article as well as the link to your site.

6) Use Social Bookmarking Sites To Build Trust

Capture a market and show your knowledge, expertise and credibility by contributing to the discussion. Social bookmarking sites such as Digg and StumbleUpon will allow you to be a part of the discussion and profile yourself as an expert in the field. Build trust and the traffic will follow.

7) Newsletters.

Don t restrict your social media marketing to online activity alone. Use your current communication format to support your online endeavours and bring your supporters online by the dozen. They may just thank you for it.

Viral Video Marketing Is A Phenomenal Social Media Marketing Technique

Viral Video Marketing is all about creating videos that induce people to pass them on to others or encourage them to tell others about the video or videos, and is the next phenomenon in internet marketing.

Viral video marketing is a marketing event that facilitates and encourages people to pass along a video marketing message voluntarily.

It is dependent on the word-of-mouth creation system, which lets other people cut through the information, sort it, process it, and then pass on the benefit of their experience.

Viral video marketing is a science because there are ways to scientifically increase your chances of making your video go viral. Viral video marketing is the process of getting instant and immediate popularity and is a super way to build your online brand visibility.

It is often used as a way to promote a site because it’s fairly simple to accomplish when compared to other methods such as direct mail, pay per click ads, or search engine marketing.

The goal of the home based business person is to create viral marketing videos that spread over the web like a virus and create massive amounts of traffic to your website. This is why it’s sometimes compared to a virus.

Viral Video Marketing is a great way to put your face with your product and is a great strategy to get the word out about your product or service. It is the next stage in interactive word of mouth advertising and has the potential to drive a massive amount of targeted traffic to your website.

Viral video marketing is a growing trend in the online marketing industry and is less expensive than the traditional media. The most complicated part of viral video marketing is the creation of the video itself.

Once the viral video is finished and ready to be launched it should be placed on several websites which specialize in online video marketing.

Viral Video Marketing is changing the way we do business because with nearly 70% of home Internet users now surfing using a broadband connection online video viewing has exploded.

There are several factors which determine the success of your viral video with two of the most important being your distribution or placement of the finished product and having an innovative idea for your video to become viral in the first place. Without the innovative idea, of course, distribution becomes a moot point.

Your video can be combined with several other Social Media Marketing techniques to help it go Viral. For example you can share your video on Facebook with your entire list. You can also embed the video on MySpace in the comments section of different pages.

Email the video to your friends to make sure as many people as possible know about it. You can also promote the video on your Blog and perhaps create a build up to it in terms of being a coming attraction.

These techniques in addition to having a unique idea for the video to help it along its viral path and having it distributed by a website specializing in online video marketing should help establish it as Viral in no time at all.

Video Marketing is a relatively unexplored form of Internet Marketing that can be used to rank in the top 10 results for almost any term. Now, video marketing is a driving force within the Social Media online marketing industry.