Five Social Media Marketing Techniques For Driving Traffic

According to Wikipedia Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.

This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories, and understandings.

Social Media Marketing on the other hand is the use of this combined technology and social interaction to promote a product or service or website online. There are many social media available to use as tools in your Social Media Marketing strategy. These include but are not limited to forums, message boards, podcasts, video and weblogs.

There are also social media services available through which you can promote your website such as Facebook, MySpace, Twitter, YouTube and Flickr, to name but a few. These sites provide the medium to promote the media and Internet Marketers use both in combination to develop a Social Media Marketing strategy.

I believe the foundation of any social media marketing plan should begin with a Blog. The Internet Marketer should create a Blog to drive traffic and direct this traffic to the product or service being promoted. The Blog owner should also comment on other Blogs in order to attract traffic to his or her Blog.

Another good technique for driving traffic is Internet Forums. This is a good way to establish your reputation by submitting quality content which is of some service to the reader. This will encourage people to reciprocate and visit your website or Blog to check out your content.

A third Social Media Marketing technique which is a good way to create a buzz online and therefore generate word of mouth is video. Create a video promoting a product which may be coming soon and distribute it to the various video sharing sites such as YouTube. This should contribute to increased traffic to your website and therefore increased sales.

Video can be utilized in many different ways. For example: to make people laugh, to demonstrate how a product works, to illustrate how to do something or to conduct a product review. Video attracts people’s attention and leaves an impression and this is why it is the wave of the future for Internet Marketing.

A fourth technique which you can use to get your message across is social networking. You can accomplish this by joining some of the social sites available such as Facebook and MySpace.

However anyone using these sites as promotion tools should be careful to follow the rules and not spam or promote excessively. Treat these sites with respect and use them as they are intended and the traffic will still materialize.

Finally, audio is another social marketing technique which can be implemented. Create an e-book for example and distribute it to the various audio sharing sites such as Soundboard. Or if you have a talent share it with the rest of the web through audio and your traffic should increase exponentially.

These are five techniques any Internet marketer can implement into their Social Media Marketing plan, but there are many more available to choose from.

The point being you shouldn’t overwhelm yourself with so many methods that you cannot do justice to any of them in terms of the time involved. As with any plan choose the ones you enjoy most and you will achieve your goal of increased Social Media traffic.

The Advantages Of Podcasting; Another Social Media Marketing Trend

Podcasts are audio files published as RSS or Really Simple Syndication feeds, using XML file format technology to deliver MP3s to computers or portable music players. Podcasts are most often listened to on an MP3 player, but they can also be heard on a computer using media player software.

Podcasts are a little like TiVo, which allows television watchers to download only the programs they want to watch and to skip the advertising. However Podcasts are most often audio format but there are video Podcasts available as well.

Podcasts are automatically delivered directly to your personal computer, and can be transferred to your iPod or other MP3 player. They are often conversations, and include co-hosts and discussions or interviews. Podcasts are downloadable audio programs and are a simple way to automatically get regular audio broadcasts which you can then listen to at your leisure from your computer or MP3 player.

Podcasts are available with RSS feeds that allow listeners to select files they wish to download or set software to automatically download new content when it’s available. They are different in that most people will listen to a show from start to finish and are popular for many reasons, not the least of which is the fact that they’re free.

Wikis, blogs and Podcasts are all relatively easy to use, which partially accounts for their popularity. Simply put, Podcasts are free downloadable audio in the form of a digital media file that you can subscribe to, via syndication feeds over the internet.

Though the marketing opportunities associated with Podcasts are obvious, how internet marketers, for example, can insert their ads into Podcasts isn’t so obvious and tracking actual listeners and viewers of these ads is even less obvious. There are many Podcasts which are second-rate at best, and often you have to put up with the advertising and needless musical interruptions.

The two main advantages of Podcasts are their ease of use and the availability of many free or low-cost software and hosting options to run them. Also small business Podcasts are a great way to attract new customers. And for those of us with little time to spare, Podcasts are one of the most valuable tools available for staying on top of trends in technology and keeping up with current events.

Some other advantages of Podcasts are their ability to be syndicated, subscribed to, and downloaded automatically when new content is added. Many Podcasts also allow users to direct download by giving a link to the audio file in an RSS feed or web page. The number of people interested in Podcasting, or who have downloaded a Podcast, is increasing according to Nielsen Net Ratings.

The estimate is 56 million by 2010. This provides a great internet marketing opportunity using Podcasts with the added bonus of their ease of distribution through RSS feeds.

In summary the very low cost associated with Podcasting combined with the distribution opportunities and the fact that it attracts search engine traffic makes Podcasting a very attractive target for internet marketers and social media marketers in general.

Social Media Marketing Part One

It is really hard to convey how different marketing on the web is today compared to years ago.

If you weren’t online “back in the day” having to wait for Google for months(instead of as little as moments today)to index and rank pages, you just don’t know.

If you have no idea that we used to have to practically live in forums to get a few visitors here and there as our only social marketing outlet, you just don’t know how great marketing on the web today is.

If you don’t remember a time when the only way to get a massive amount of traffic to a new site or product was through joint ventures with people with huge lists (like that’s going to happen for the average site owner anyway) you don’t have the trail of tears behind you to appreciate how easy marketing today is.

If you’ve never paid through the nose for banner advertising (before Adwords) which, more often than not, produced nothing more than a hole in your wallet, then you just can’t understand how cool the new web is.

Free traffic is one thing. Free traffic while building extreme customer loyalty through community building and interaction is a whole different ball game.

With a 10 year perspective on web marketing, all I can tell you is that social marketing is the coolest way I’ve ever generated traffic, links, and search engine rankings for thousands of keywords.

Virtually no one, including the supposed experts in social marketing, gets where the web is really going and how you can pull traffic, sales, and solid, measurable return on investment out of the social web.

Many SEOs are fighting the change tooth and nail by asking “Where’s the ROI?” “Where are the metrics of social marketing?”

They just don’t get it. When web 2.0 started the SEO industry had honed a system of measurements that suited their brand of marketing. They learned how to pull out impressive stats to prove they were worth hiring. They learned how to track the effectiveness of link building and search engine positioning with hard numbers.

It took them a decade to get good at it. And because of their sacrifice, they are not willing to throw away search marketing as the first goal of a marketing campaign and replace it with social marketing where search engine rankings are simply a byproduct of good marketing.

Since they don’t understand how the social web really works, they’ve no idea what to do with the measurement tools they created to make them look like “kind of a big deal” for the last 10 years.

Now all of the sudden they aren’t such a big deal. The web is passing them by and they want back in the spotlight so bad that they are adding social marketing services to their lineup of products that are nothing more than superficial additions with no substance whatsoever for the consumer.

They’re lost. And so are marketers. No one seems to know how to measure the effectiveness of going social. No one seems to know how to properly BE social in order to fit in with the crowd and market at the same time.

“Marketer” and “SEO” are synonymous with “spammer” on social networks because of the massive, collective misunderstanding of what social media is, how it works, and how a precious few are using it to legitimately grow relationships, branding, and profits all while playing by the rules.

This confusion has been voiced by the loudest marketing voices on their blogs and readers take this confusion to mean that social marketing isn’t viable.

I say they just haven’t run into the right people yet.

People who are making an absolute killing in new subscribers, members, customers, rankings, and attention are using the same social media sites as the people who are convinced the world would be a better place if we could all just go back to “in your face” marketing and search engine manipulation.

Social Media Marketing: The New Era

There is so much buzz and hype about Social Networking and/or Social Media Marketing and these are what everyone wants to know about nowadays. It�s really the next big affair and this is the marketing in 21st century. Let me share with you what I personally feel about Social Media Marketing. Social Media Marketing is the process of advertising your website or online business through social media channels and it�s the key of furthering brand/client communication. Social Media Marketing rules can be limited in just one sentence: �Act in social networks as you would like others to act for you. As man is a social being and will always remain a social being.�

Initially, there were two vast social networking giants: MySpace and Facebook and these two networks were joined by the network marketers in order to market their opportunities. A website where anyone can share his/her perspectives, views, and thoughts through various mediums like audio, video, images etc. is a Social Media Website. These Social Media Websites play most significant role to create brand awareness, to enhance visibility and to sell a product/service.

Well, value of MySpace and Facebook is continuously dropping these days and the reason is �monumental release of fresh and niche focused social networks�. Some professional social networks: Yuwie, TalkMoola.com, Friendswin, Zenzuu, and Wowzza, DirectMatches, Ryze and many many more� Now, the question is why they are so popular among network marketers. The only answer to this question is that Targeted advertising is very much better than any type of advertising and the old way of network marketing is out. It�s true that all professional social networks are not created equal so you need to look out for some basic points before deciding which social media network you will utilize:

Targeted: Somewhat or Extremely

The first important thing to find out is if the people involved in social network are the same people you�re looking for or not. Are that people interested in what you�re offering or they like minded to you. If you�re going to join a social network which includes members with interest in love and date, then, it�s completely irrelevant to you (if your priorities are other than love and date such as business). The above said point contains the word �completely�, why I used completely is because irrelativeness weakens the potential of that social network for you. What can be the incredible source for a businessman? Answer is a social network which includes only network marketers and business seekers.

Do they have any kind of limitations?

In order to maximize your exposure, the best thing you must do is increase your friends and contacts list by accepting invitations from those seeking for like-minded people on the social network. Some social networks limit the no. of people who you can send messages, which is a very negative restriction. On the other hand, there�re some social networks which allow you to add unlimited friends. This is what you should choose. But keep in mind that using the social network in proper way is too much important.

Free, paid or both- what type of members?

Find out whether the membership is free or all paid. If the membership is free, then, they are less likely to be purchase ready. However, paid membership social networks are having highest quality members which can have enough money to invest while working with you.

Misunderstandings are also there with SEO and SMM. Look, Social Media Marketing is an addition to traditional SEO and is not a substitute. Some essential characteristics of Social Media Marketing community are: submit/tag/vote content, generate profiles, make many many & many friends.

To summarize, Social Media Marketing is what that helps any online business to promote and spread ideas among their aimed audiences and it is not just about hitting on the very first page of any social news website, actually it�s a strategical and an organized process which establishes online reputation within communities of potential customers